Buying and Merchandising

​A great website or marketing strategy is one thing, but you can't be truly successful without underpinning this with a product strategy that’s leaner and sharper than your competition. Our merchandising strategies are designed for growth and tailored to take away stock-holding headaches.

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Range Optimisation

 

A winning product range is never static. It needs to evolve to stay relevant with shifting customer preferences, respond to channel demands, and remain competitive in the market.

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With iGrowth’s survey-driven approach, you can:

• Uncover real trade-offs that customers make between products.

• Build a portfolio that perfectly aligns with your objectives

• Identify the sweet spot on pricing for every product.

• Test promotion mechanics to see what truly drives conversion.

• Cut complexity and costs by simplifying your range.

• Protect market share by reducing internal cannibalisation.

 

 

Product Sales Analysis

 

Product Sales Analysis is about more than reviewing numbers, it’s about understanding the story your sales data is telling. We work with you to identify patterns in customer demand, measure product performance across different channels, and uncover the drivers behind growth or decline.

 

By combining data-led insight with market context, we help you make informed decisions on pricing, product mix, and promotional strategy.

 

The benefits are clear:

• Sharper visibility on what’s working

• Reduced costs through range optimisation

• Stronger margins from smarter pricing

• Confidence in building a profitable, growth-focused product strategy

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Trading Forecasts & Planning

 

Creating trading clarity in any market is vital. We work with you to model demand, assess seasonal trends, and anticipate the impact of market shifts, giving you the insight to make proactive decisions rather than reactive ones.

 

By combining historical data with forward-looking analysis, we help you plan inventory, manage cash flow, and align resources with expected demand.

 

The benefits include:

• Improved accuracy in forecasting

• Reduced risk of overstock or stockouts

• Stronger control over working capital

• The ability to plan with confidence for long and short-term trading

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Market & Competitor Research

 

The intelligence you need to make confident merchandising and buying decisions. We analyse competitor ranges, pricing strategies, promotional mechanics, and market trends to highlight where opportunities exist and where risks may emerge.

 

By combining data with a clear understanding of customer behaviour, we help you identify gaps in the market, refine your product selection, and negotiate from a position of strength with suppliers.

 

The benefits include:

• Deeper visibility of your competitive landscape

• Smarter range building
  Stronger supplier negotiations

• A buying strategy that keeps you ahead of the market.

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Ready to Talk?

 

If your product range, forecasting, or market insight aren’t giving you the clarity you need, let’s start a conversation about how we can change that. Every buying and merchandising strategy begins with understanding where you are now and where you want to be.

 

Get in touch today to explore how we can help you build smarter ranges, stronger plans, and a clearer path to growth.